Said Xu Yirong founder of the entrepreneurial experience

believes that the power of the fans is infinite, beautiful said founder Xu Yirong is to take a fancy to this, brand popularity is not generally found the strength of the star to speak, and the platform is good enough, selling products, beauty business is better every day.

2015, to create a huge fashion discovery platform

2014 in August, when I saw Xu Yirong, the founder of beauty, he told me about the transformation that took place in November 2013 (see "the beauty of Xu Yirong: a vertical electricity supplier Nirvana"). At that time, Taobao said on the beauty of this shopping guide website massive blocking network chain, resulting in beautiful said traffic fell sharply, had to make a rapid transformation of women’s fast fashion vertical electricity supplier decisions. Only half a year after the last interview, the transformation and the traditional image of the electricity supplier has long been the past, and then look at the beautiful said, it is too out.

3 in the middle of a day in the morning, Xu Yirong once again accept the "venture state" exclusive interview, said the beautiful from the second half of 2014 to start the layout. I do not want to say that the beauty is a traditional electricity supplier website, relying on the expansion of traffic, increase the survival of UV."


although often bubble in the beautiful fashion girl said collection circle, in order to find a combination of fashion and technology innovation, but Xu Yirong is still careless about dressing technology man’s image, wearing a dark blue cotton padded jacket, pink lace neck hanging card, often hearty laugh. He recently read the book is Horowitz’s "the only business difficult," the book said, there are two kinds of CEO in the world, one is the adverse type CEO, one is the favorable type CEO. I may have experienced too much adversity, is a stress type CEO, keep shouting, open up."