many friends want to open their own shop, and the fruit shop is a good choice. Want to shop business, we must first understand the fruit store display skills. Because of the colorful color of fruit and its special seasonal characteristics, the placement and display of fruit is also very important for fruit store sales. So, how to effectively display fruit? Let’s take a look.
1, theme display:
thematic display, is to create a scene in the stores, the theme and connotation of certain, so that customers have a sense of novelty, out of the ordinary, imperceptibly in condemnation, so that consumers are more willing to enjoy the freedom of choice and, let the fruit supermarket more vitality.
2, display principle:
(1), fresh fruits were displayed in principle: before the sales area, must carry out quality inspection, ensure all the shelves with excellent fruit quality standards, reflects the management tenet of "fresh" fruit. Once found, rotten deterioraed fruit, the first time to pick out, so as not to affect the sales.
(2), plump fruit display principle should be full, goods, to attract customers, the goods price level, and resolutely put an end to the stock and less.
(3), color collocation principle: fruit rich color, bright color, proper combination and display color collocation, can fully reflect the richness and variability of fruit, not only to the customer, good to hear or see the changing of freshness, and better promotion display of fruit, this is the fruit display skills. Such as: purple grapes, red apples, golden orange, green pear collocation together will produce a riot of colours color effect.
(4), loss prevention principle: fruit must consider the characteristics of different items in the display, select the correct methods, display props, temperature, or due to improper display caused by the loss. Peach is afraid of pressure and easy to heat, so the display can not be stacked; Apple has effect on the ripening of bananas, kiwi fruit and other fruits together easily lead to excessive deterioration.
fruit display area and turnover ratio must be appropriate. If the proportion is too large, the length of the fruit in the shelf for a long time; if the ratio is too small, the frequency of frequent daily replenishment. Also pay attention to the current temperature, humidity, the fruit can maintain the life.
(5), FIFO principle: if the same species in different time in several batches of purchase, the FIFO is to determine which goods first display the principles of sales. Fruit turnover period is short, quality change fast, adhere to this principle is essential.
> (6), seasonal