Kolkata: In a bid to popularise Bengal’s mouth watering sweets among people, the Facebook page for Misti Hub, situated in New Town, was launched on Saturday afternoon.The hub will act a platform for the budding folk artists, who will perform at the hub regularly. This platform was inaugurated on Saturday with a musical performance by well-known folk artist Saurabh Mani.For the first time in Bengal, 10 famous branded sweet shops of Kolkata have opened their outlets under one roof. The hub has come up near gate number 3 of Eco-Park off Biswa Bangla Sarani. The hub is open from 12 noon to 9 pm. Now, people can leave comments and reviews about the sweets on the Facebook page. One will also get to know about the new varieties that are being introduced and the musical programmes to be held from the page. The main idea behind the hub is to explore the tremendous potential of Bengali sweets both in the country and abroad.Earlier, people from abroad and other states, who wanted to take Bengal’s special sweets along, could not find the shops as they are situated in different parts of the city. But now they can. The Misti hub offers both traditional and modern sweets.